A new riding position.

A new, unique riding position that enables the rider to take a natural
stance, delivering a more stable, controlled and safer ride.

The time has come

for a whole new position.

It’s a design that uses footpads at the level of the rear-wheel axle, on each side of the frame. Our stance lowers the centre of gravity and gives riders greater control and stability, while affording greater visibility and a feeling that makes you smile.

It’s fun. It’s solid. It’s right.

The time has come

for a whole new position.

It’s a design that uses footpads at the level of the rear-wheel axle, on each side of the frame. Our stance lowers the centre of gravity and gives riders greater control and stability, while affording greater visibility and a feeling that makes you smile.

It’s fun. It’s solid. It’s right.

Forward facing

We set out to build the world's best electric scooter with the best handling, safest, most stable and fun to ride. Our Advance range has three design features that makes it best in class:-

Stand closer to the ground to improve stability and handling.

Stand further back from the front wheel to improve breaking.

Standing with feet shoulder width apart to increase stability and fun to ride

Forward facing

We set out to build the world's best electric scooter with the best handling, safest, most stable and fun to ride. Our Advance range has three design features that makes it best in class:-

Stand closer to the ground to improve stability and handling.

Stand further back from the front wheel to improve breaking.

Standing with feet shoulder width apart to increase stability and fun to ride

Feels different,

Looks different, and for good reason.

With the Pure Advance & Flex, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body. It makes riding all other scooters seem unstable and insecure in comparison.

Sometimes we don’t know how much something needs to change until someone changes it.

Feels different,

Looks different, and for good reason.

With the Pure Advance & Flex, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body. It makes riding all other scooters seem unstable and insecure in comparison.

Sometimes we don’t know how much something needs to change until someone changes it.

*Don't forget - there are many factors that can impact the maximum range on an e-scooter. These include the selected riding mode, tyre pressure, the temperature, your chosen route and even how heavy you are. For example, if you're tackling hills in cold weather and on poor surfaces, you'll likely see a lower range than if you were riding on flat ground, on a warm day.